You create.We keep it moving.

Divertical automates the dull, repetitive work.
So you can spend your time doing what you do best.

Join the waitlist Explore the platform

Your content in motion.Illustrative preview · sample images and content

For those who create for a living.
And have so much more to share.

Posts Sites Flow

Marcos Castro@marcoscastro

New followers: +34.3K
Views: 21M
Reels published: 119

30 days on Instagram · Sep 6 – Oct 5

The best of your time
should become content.

Creating does not have to stop for the day-to-day work to begin.
That is where Divertical comes in.

Swipe left or tap the arrow.

You have folders full of content, but finding time to organize and publish it all is hard. It is tedious work that drains your productivity.
A library that works for you.
Add your content once and it is published automatically and intelligently.
You have important links, scheduled shows and products to sell, and you are constantly worrying about whether your website is up to date.
One address for everything that matters.
A website connected to your Google Calendar. Event date changed? The site updates instantly. Event over? It is removed automatically.
You created great content. People liked it and many interacted, but you lost touch with those followers because the conversation ended there.
More ways to stay connected.
Prepare automated flows connected to your content and website, so you can stay in touch with your audience.

More ideas out in the world.Fewer tasks in the way.

Every part of your presence.
At your pace.

Posts, Sites and Flow.
Three products for what happens after you create.

Your content was not made to sit in a folder.

Find what is ready, prepare the post and put your creation in motion. With a routine you can keep track of.

Your library, finally organized.
Bring content together from multiple sources and find your next video by its cover.
Your library, finally organized.
Bring content together from multiple sources and find your next video by its cover.
A queue at your pace.
Set your publishing order, frequency and times.
A queue at your pace.
Set your publishing order, frequency and times.
Test. Learn. Publish again.
Explore Trial Reels and track metrics for published content.
Test. Learn. Publish again.
Explore Trial Reels and track metrics for published content.
The finishing touch is still yours.
Review captions, prepare campaigns and keep editorial control.
The finishing touch is still yours.
Review captions, prepare campaigns and keep editorial control.

Learn more

divertical.postsYour studio

You create.
We keep it moving.

Ready to go.In your order

0:421

BusinessNext in the queue

0:352

Cup challengeTrial Reels

1:083

PodcastComing up

Content ready. You set the pace.

Trial ReelsDiscover new possibilities.

PublishedSee what has gone live.

Illustrative preview · sample characters and content

Everything your audience is looking for. In your style.

Your own address for your schedule, links and products. A presence beyond the link in your bio. Sites is in pilot and will become available at a later stage.

Your name. Your domain.
Identity, themes and modules to build a website your way.
Your name. Your domain.
Identity, themes and modules to build a website your way.
Schedule changed? Your site keeps up.
Connect your Google calendars and bring upcoming dates together.
Schedule changed? Your site keeps up.
Connect your Google calendars and bring upcoming dates together.
A direct path to you.
Content, tickets, products and contacts at one address.
A direct path to you.
Content, tickets, products and contacts at one address.
Interest you can track.
Organize contacts received through your site and your audience's cities.
Interest you can track.
Organize contacts received through your site and your audience's cities.

Learn more

utcnoteatro.com.br

The live pun championship.

Show scheduleSample dates

12NOVRio de JaneiroTheater · 8 pm performanceUTC no Teatro

21NOVSão PauloTheater · 7 pm performanceUTC no Teatro

Take UTC with you.

Livro 999 Trocadilhos

UTC hoodie

UTC mug

made with divertical.

Google CalendarUpdate once. Show it on your site.

Illustrative preview · UTC no Teatro, real products and sample dates

The post starts the conversation. You choose the next step.

Build journeys from comments and messages. From keyword to reply, with context to keep the conversation going. You will be able to connect flows to categories and videos in Posts, and to events in Sites.

One word opens the way.
Set up keyword, comment and message triggers.
One word opens the way.
Set up keyword, comment and message triggers.
The reply sounds like you.
Prepare what your audience receives at each step of the journey.
The reply sounds like you.
Prepare what your audience receives at each step of the journey.
A flow that makes sense.
Organize the sequence of replies and conversation paths.
A flow that makes sense.
Organize the sequence of replies and conversation paths.
Every conversation, in context.
Manage audience conversations in your inbox.
Every conversation, in context.
Manage audience conversations in your inbox.

Learn more

The conversation continues.Sample journey

Try a keyword:

Hi! Where can I find your schedule?Your audience

Keyword: schedule

Hi! I have put the next events here. Hope to see you there.Reply prepared by you

Your schedule on your siteThe next step in the conversation

The conversation sounds like you.

Illustrative preview · sample replies and journey

We are preparing early access. Your invitation will describe the available features.

You choose the path.
Your content finds its rhythm.

From the first folder to the next post,
the process becomes clearer.

Connected to the tools you already use.

Google Drive
Dropbox
Instagram
YouTube
TikTok

Availability of each connection depends on the product and access stage.

1
Bring what you have already created.
Your library has more possibilities than you think. Start with content that is already ready.
Bring what you have already created.
Your library has more possibilities than you think. Start with content that is already ready.
2
Add your touch. Set the pace.
Review captions, arrange the order and choose how to publish. Editorial decisions stay with you.
Add your touch. Set the pace.
Review captions, arrange the order and choose how to publish. Editorial decisions stay with you.
3
Track results. Get back to creating.
See what has gone live, learn from trials and make room for your next good idea.
Track results. Get back to creating.
See what has gone live, learn from trials and make room for your next good idea.

Created in the middle
of our own
busy days.

Divertical grew out of Castro Brothers' own operation, with more than 15 years of experience, 13 million subscribers and 3 billion views across its social channels.

Divertical came from a real need: we knew how to create at scale, but did not want to spend the same energy managing every post.

Marcos CastroCastro Brothers · creator of Divertical

Your next creation
deserves this space.

Join the waitlist and tell us a little about your operation. We will let you know when there is news about your access.

Early accessBe first to hear the news

You create. We keep it moving.

Behind the idea

Creator and founder

Marcos Castro is a comedian, musician, host, speaker, entrepreneur and content creator. With a master's degree in Applied Mathematics from UFRJ, he has spent nearly 20 years turning creativity into successful projects, formats and businesses. He co-founded Castro Brothers, one of Brazil's pioneering YouTube channels, with more than 5.5 million subscribers.

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Marcos CastroCastro Brothers

You create.We keep it moving.

The best of your time should become content.

A library that works for you.

One address for everything that matters.

More ways to stay connected.

Every part of your presence. At your pace.

Your content was not made to sit in a folder.

Your library, finally organized.

Your library, finally organized.

A queue at your pace.

A queue at your pace.

Test. Learn. Publish again.

Test. Learn. Publish again.

The finishing touch is still yours.

The finishing touch is still yours.

You choose the path. Your content finds its rhythm.

Bring what you have already created.

Bring what you have already created.

Add your touch. Set the pace.

Add your touch. Set the pace.

Track results. Get back to creating.

Track results. Get back to creating.

Created in the middle of our own busy days.

Your next creation deserves this space.

What should we call you?

Behind the idea

The best of your time
should become content.

Every part of your presence.
At your pace.

You choose the path.
Your content finds its rhythm.

Created in the middle
of our own
busy days.

Your next creation
deserves this space.